Everyone is always asking does “Influencer Marketing” actually work or is sending products to bloggers who will inevitably gush over how amazing the product a waste of time and money.

Aside from the whole debate about picking your influencers wisely and selecting people who A) are genuinely interested in your product and B) have the experience or expertise or have simply shown that they can properly review your product and remain unbiased.

I thought about myself not as an influencer but as a consumer and realised just how integrated influencer marketing has become in my own day-to-day life. It is the primary form of advertising that I am exposed to.

See I don’t watch television, I stream so no ads. I don’t listen to the radio while driving. I don’t read magazines or actual newspapers. I read my news online and even then I have an Ad-Blocker on. I also couldn’t care less about which celebrity is endorsing what or is the face of a brand.

However, I’ll follow my favourite beauty blog on Twitter and see a press-drop for a new product that I’d like to try and perhaps next time when I’m in Clicks and spot it there I’ll pick it up. That influenced me. Sure, a well written blog post might have encouraged me even more to try something new but on a whim I chose something simply because I saw it on an influencers page.

That to me shows that Influencer Marketing truly does work. Yes, the more natural a product placement on an influencers feed is the more likely I am to trust in both the product and the influencer. However, even seeing the product repeatedly will have an influence on my spending habits the same way a big TV advert probably had in the past.

7 Comments on Food For Thought: My Take on Influencer Marketing

  1. Charlene
    August 21, 2017 at 4:11 pm (1 year ago)

    I agree 100% Especially when it comes to beauty products! xx

  2. Simone Cameron
    August 21, 2017 at 4:16 pm (1 year ago)

    Agree with all this. I am exactly the same, most of my purchases are due to seeing a review or product drop or instagram post from bloggers that I follow.

  3. Marlene
    August 21, 2017 at 6:15 pm (1 year ago)

    I agree with your post.I too hardly watch TV or news but I follow bloggers.

  4. Melissa Javan
    August 21, 2017 at 7:42 pm (1 year ago)

    I agree with you. Just the other day I saw a fellow blogger and friend drinking green tea. She explained why it’s good for you. It got me interested to drink the tea too lol

  5. Odette
    August 22, 2017 at 8:36 am (1 year ago)

    A lot of what you wrote I agree with. Also have adblock and never watch TV.

  6. Vidal
    August 24, 2017 at 11:48 am (1 year ago)

    This is so true, especially when I see my fav bloggers using products or going places on Instagram. When you see someone you like using something, you want to try the product more because it’s less in-your-face marketing.

  7. Yolandi North
    August 25, 2017 at 9:51 am (1 year ago)

    Thanx for this post. Short & sweet. With so much negativity out there about ‘influencers’ buying their following & others just acting like hooligans, I think it’s important (like you did over here) to actually acknowledge the ones that are legit & that do a sterling job. x


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