Jo Malone Introduces London Blooms

Everything Beauty, Launches, Reviews By Mar 21, 2012

Last Friday I attended the launch of Jo Malone’s new limited edition collection, London Blooms.

I love the look and feel of Jo Malone, pure luxury in a simple and welcoming form and these scents do not disappoint. They come in three varieties Iris and Lady Moore, White Lilac and Rhubarb and finally my favourite Peony and Moss.
All are beautiful and delicate floral fragrances.
They retail at R950 for 100ml and as they are limited editions Jo Malone wants you to try out there Tasting Bar and be able to create your own Bespoke Fragrance.
The Tasting Bar experience is fabulous and I adore the fact that they even host parties and will make personlised invites and everything. It is also a perfect place to take your mum or best friend for a bit of girly indulgence with incredible hand and arm massages and to find your ultimate bespoke scent.
The other new products they showed us were the Scent Surround diffusers that come in three of the signature scents
 Lime, Basil and Mandarin
Pomegranate Noir
Red Roses
They are packaged beautifully, come in stylish black boxes and last 3-4 months which makes for the ideal gift!
A Scent Surround diffuser retails at R595.
Thanks Jo Malone for a great experience and chance to try out the tasting bar.